Why does my fragrance seemingly weaken or fade over time?

A few things can cause this. The most common culprits are an insufficient fragrance load for your base, a mismatch between the fragrance oil and the carrier (wax, oil, or alcohol), or natural batch variation in the raw materials. If you've noticed a change from a previous batch, check the lot number and compare your loading percentage to what worked before. If the issue persists, it may be worth testing a fresh batch or adjusting your formulation slightly. Our team can help troubleshoot if you're unsure where the drop-off is occurring.